Broadly, the Dead Horse Theory is an old saying coined by the Dakota Native Americans and is used as a metaphor in management, policy making, and politics to understand conditions where people endure with failing strategies, programmes or policies despite clarity. ...It is born from a saying, “When you discover that you are riding a dead horse, the best strategy is to dismount.”
It also describes situations where governments and policymakers continue implementing failing policies instead of abandoning or reforming them. One reason could be political, economic, or bureaucratic pressures that do not encourage or support change. Using effective communication strategies and tools to include interactive data visualisation, social media platforms and videos and podcasts.
