Importance of strategy in public policy and communication

Strategy is neither a set of norms, goals or long-term plan to ensure stability. Simply put, it is a ‘unique way to create value in sustainability’. Simply put, it is a strategy in public policy and is like a compass — it guides decisions, aligns resources, anticipates roadblocks and helps achieve impactful change. Without a strategy, policy risks becoming fragmented, reactive and ineffective.

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